Cincinnati, Ohio – Allison McKenzie of SHP Leading Design has been selected to present a seminar titled “Greenwashing: How to Spot a Questionable Environmental Claim a Mile Away” at NeoCon 2012, North America’s largest design exposition and conference for commercial interiors. The seminar offers attendees the opportunity to earn continuing education credits while learning practical strategies for spotting and avoiding questionable sustainability claims, also known as “greenwashing.”
McKenzie, AIA, LEED AP, director of sustainability at Cincinnati-based SHP Leading Design, selected the session topic as it becomes increasingly relevant to the design of sustainable interior spaces. The ability to distinguish between authentic and questionable sustainability claims has become a challenge, since many manufacturers make products and offer services touted as environmentally friendly.
“Manufacturers should be applauded for efforts to provide more environmentally friendly products, and it’s wonderful to see this attitude widely adopted,” said McKenzie. “The downside of this movement, however, is when we see a company jump on the ‘green’ bandwagon through exaggerated claims. As a design professional seeking sustainable solutions, it is important to spot this greenwashing in advance.”
During the seminar, attendees will analyze what greenwashing is and why it happens, as well as learn to distinguish between different types of greenwashing. Participants will also be taught to develop criteria for identifying questionable environmental claims for products and services.
McKenzie will present “Greenwashing: How to Spot a Questionable Environmental Claim a Mile Away” on Monday, June 11, at 2:30 p.m. The seminar is listed as session M132 under the Health, Safety and Welfare (HSW) and the Environmental Design (ENV) education tracks.
NeoCon will be held June 11-13 in Chicago at The Merchandise Mart. For more information about NeoCon, visit www.neocon.com.
About SHP Leading Design
SHP Leading Design (SHP), founded in 1901, is a recognized leader in design, community engagement, fundraising strategies, client-focused research, sustainability, integrated design and construction, and facilities management. SHP’s team of professionals is widely known for their unique commitment to innovative design. SHP has offices in Cincinnati, Columbus, Hamilton, Ohio and Denver, Colorado.
About Allison Beer McKenzie, AIA, LEED AP
Allison Beer McKenzie is an architect and director of sustainability at SHP Leading Design. In addition to design work on education and affordable housing projects, she oversees many of the firm’s sustainability initiatives. McKenzie is the author of the blog “Building My Green Life” and is currently on the board of directors for the USGBC Cincinnati Regional Chapter.