Author Archives: Fil Anastasio

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June 29, 2017, by Fil Anastasio

Jim Steed. The passing of an SHP icon.

It is with deep sorrow that we announce the passing of Jim Steed, the heart and soul of SHP, formerly known as Steed Hammond Paul. Born July 13, 1924 he passed away June 28, 2017 just shy of his 93rd birthday. Jim left a lasting legacy of iconic projects but more importantly he changed the […]

February 2, 2016, by Fil Anastasio

Developing A “Brand” New School Logo for Deer Park

They say never judge a book by its cover, but many instances arise when we cannot help but form an immediate impression of something simply from a brand or word mark representing that entity. At times we are judging a school district whose logo is a tired, disorganized, heterogeneous mix of ‘close enough’ logos created […]

January 30, 2013, by Fil Anastasio


I’ve been told I can be kind of a font snob. I’ll admit it. I am. I have a copy of the movie Helvetica at home. Yes, it’s a movie about a font.  And no, I don’t think that’s weird.  Well, maybe not too weird… I enjoy well-done typography and like seeing the varying uses of fonts […]

August 21, 2012, by Fil Anastasio

Branding in my office?

Sometimes I think the world we live in has become one big commercial.   You can’t watch TV, surf the Internet, read a magazine or take a drive without being inundated with brands and their advertising.  That isn’t necessarily a bad thing but it shows how ubiquitous branding is in the products, services and environments we […]

June 5, 2012, by Fil Anastasio

The Creative and The Technical

One my favorite quotes from the late Steve Jobs was from an Apple keynote a couple years ago.  He said that  “We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but […]